No Website Is An Island - Back Linking is Essential for Success

Copyright © 2006-2007 Trey Pennewell


Creating back links to your website is one of the best ways to gain a higher ranking in the search engines. Almost any Search Engine Optimization (SEO) expert will agree with this point. The SEO experts will also tell you that your placement in the Search Engine Result Pages (SERPs) can make or break your website.

It is commonly thought by many that if your website does not rank on one of the first two pages of the SERPs that your website will rarely be seen by visitors. For most people searching the web, this means that you must be in the top 20 search results. Think about it, when you do a search and you cannot find what you are looking for after a couple of pages, what do you do? I know what I do, I type in a different keyword or a variation of what I was looking for in hopes of getting better results.

Google and Yahoo love to see a website that has back links leading to it. You can check this for yourself, take a look at a popular keyword phrase that everyone is trying to get ranked for. Most likely you will see that the top few sites have a large number of back links leading to that site. Conduct your own case study and look at your #1 competitor; does that site have more back links than you do? You can determine the number of back links that a site has by entering the following into the search engine of your choosing: link:http://www.yourdomainurl.com

Of course back links are just one part of the equation, but they are a big part of the equation in getting good SERP results. So, if creating back links is such a good idea, why isn't everyone doing it? Well, not everyone is doing it, because it can be a real pain to create back links.

Let's look at some of the more common methods of building back links:

Email A Fellow Webmaster - It is recommended that the back links that you get to your site be from a site that is relevant to the topic of your own website. Having a website about cars linked to a site about fishing does not help you in the SERPs, as much as having a site about cars linking to a site about tires.

The problem here is that you can literally spend hours upon hours emailing various webmasters and asking them to give you a back link. In addition, it is common practice that you offer a reciprocal link to their website. This is fine for some people, but others do not want to clutter their pages with links that take visitors away from their website.

Additionally, you will want to look and see if the site that you are trying to get a link from has a good Google page rank (PR). Google says that a back link from a related site with good PR counts as a strong "vote" for your site; the more votes that you get, the higher your SERP and the higher your PR will be at the next update.

Once you create a sales pitch to a Webmaster for a link exchange, you have to hurry up and wait. You can email 100 webmasters and get a varied response, that is, if you get a response at all. It has been cited that reciprocal linking campaigns have about a 2-5% acceptance rate. In other words, out of those 100 people you took the time to research and to email, only 2-5 of them will give you the back link that you are looking for. Of course, a few more may be willing to do it for a fee.

Directories - Directories are another "tried and true" method of generating back links to websites. Again this is a process that will take hours of work. The two most popular directories are DMOZ.com and the Yahoo directory.

DMOZ is human edited; this is good, because they work hard at only approving quality sites. The downside is that they often lack the actual human beings to approve or disapprove all of these sites that are submitted. There simply are not enough people volunteering for DMOZ to stay on top of all the submissions.

Yahoo will allow for directory submissions for free if your website is not deemed to be a business website. If your website is deemed to be a business website, plan on shelling out about $300 to be "considered" for a listing in their directory. They do not guarantee that your website will be listed in their directory. Yahoo only guarantees that they will consider your website for inclusion in their directory.

You will find that many webmasters operate their own directories. You can find a list of many directories on message boards like the one at DigitalPoint.com (http://forums.digitalpoint.com/). Many of these directories provide free listings, or they wish for a reciprocal link in exchange for placing your link. At many of these directories, you can also pay for a sponsored link.

The problem here? These directories are usually operated by software and are not human edited. This means that your site could end up in the wrong category or that your site is simply listed and forgotten about. These link directories often boast of having decent PR on their homepage, but the actual page that your site will be listed on usually has a 0 PR. These small directories also have numerous requirements, and you need to read the fine print. One mistake and the 15 minutes you spent constructing your submission could be wasted, when your submission is rejected.

Reprint Articles For Back Links - This is an option to create back links that many webmasters overlook. Probably the primary reason that webmasters do not take full advantage of this is because they do not feel comfortable with writing articles. Another reason is that the Webmaster may not have the time to write a quality article.

Consider this, one well-written article can be submitted to literally thousands of publishers of ezines and newsletters, niche webmasters, and free reprint article sites and can result in dozens, hundreds or thousands of back links. Now, not every publisher will pick up your article, but for the ones that do use your article, you will get a back link from their website. The back link is achieved in the "about the author" box that is required to stay in place with your article.

The more informative people find your article, the more linking results you can expect to achieve from your reprint article.

A webmaster that says he or she doesn't have the time to spend an hour or two writing an article needs to take a look at how many hours have been spent submitting to directories or writing to other webmasters asking for back links.

Don't feel comfortable writing your own article? Then hire a ghostwriter.

Once the article is written, then you should consider paying a distribution service to distribute your article for you. Again, this is a relatively small price to pay in order to get those all-important back links.

Some recommended article distribution services in alphabetical order include:

http://www.ArticleSubmissionSites.com/article_services.htm

http://www.EzineTrendz.com/

http://www.PRLeads.com/article.htm

http://www.SubmitYourArticle.com/

http://www.thePhantomWriters.com/


In the end, you can save yourself time, money, and a lot of headaches by using articles to create back links to your site. You may be surprised by how many websites are starving for content and are more than happy to place your free reprint article on their website. Odds are that if they are placing your article on their website, then they are in your same niche market --- which only adds to the value that the search engines will place on that back link. Don't forget that people actually read these articles, and you can gain a boost in traffic as a bonus to all of your new back links.


In Conclusion...

I know, you don't want to shell out the money to use reprint articles as a linking method, but how much money have you spent on being listed as a "sponsored" website in directories?

How much time have you wasted in trying to drum up new back links through other methods? After all, your time is your money. You can spend your time or your money to do the tasks that you need to do to be successful. And literally, sometimes it makes a whole lot of sense to outsource specialized tasks to experts in their fields.

No website is an island. You cannot just build your website and expect people to be knocking down your door to buy your products or services. You have to advertise. People have got to have a way to find your website.

If you take the time and expend the effort to build your website in such a way as to attract the search engines and to provide what the search engines consider to be a good website, then you will find that the search engine companies can be your business' best friend. And whether you like it or not, one of the ways that the search engines companies deem a website to be a good website, is by the number of back links pointing to the website.

You can have the best website on the internet, selling the best products and services at the best prices, but if people cannot find you, then your website is pointless. If you desire to be successful, then you need to do whatever is necessary to build links to your website. Give the search engines what they want (back links to your website), and the search engines will give you what you want (targeted traffic).

About The Author:

Trey Pennewell is a writer who writes for the "Links And Traffic" guaranteed link building service. They use reprint articles to develop quality links from quality websites. Their writers know what it takes to write informative articles that generate above average linking results, and they put their money where their mouth's are, by guaranteeing their results. Learn more at: http://www.LinksAndTraffic.com . Feel free to reprint this article on your website, so long as this About The Author information and all live links remain with the article.

Article Source: thePhantomWriters Article Submission Service

Why You Should Strive to Create More Than Just Back Links

Copyright © 2006-2007 Trey Pennewell


I read a message on a forum the a while back where a new webmaster was asking for suggestions regarding article submissions to create back links. The person asked how long the articles should be, how many hyperlinks to include, and other questions about article submissions. I was quite surprised by some of the responses that this poster received.


What Sort of Advice Was Given...

It was actually recommended that articles only need to be 250 words long and that the person asking the question should include 4-5 hyperlinks. Another person suggested to write a 500-word article and to include many hyperlinks, because the only purpose of the articles were to create back links.

There is some truth to this... A person could write a short article and get it submitted to many article directories. And, simply generating back links is one way that a webmaster can increase his or her position in the search engine rankings.

But, writing a 250-word article will probably not result in that webmaster being considered an expert on the topic that he or she is writing about.


Experts In Their Fields

Taking the time to create an informative and helpful article will help a person to be considered an expert in his or her field. Imagine for a moment if some of the most famous names on the Internet were to only write brief articles to generate back links. Would Matt Cutts (http://www.mattcutts.com/blog/) receive the recognition that he does if he just scribbled a few sentences here and there? Would Joel Comm (http://www.joelcomm.com/) be considered an Adsense expert without writing informative how-to articles and books for those wanting to make money from Adsense? Would you know or care who Robin Nobles (http://www.searchengineworkshops.com/) was if she did not create in-depth articles about search engine optimization? Would you even be bothering to read this article?

You can generate a bit of traffic by creating back links by hammering out low-quality articles. But, if you want to be known as an expert, you need to take a different approach and provide the quality information people are seeking. If you have information and expertise that others are unable to find on the Internet, then you will get many more visitors as a result of writing an article.

If you are looking for more than simple back links to your site, then it is worth it to take the time to write a high-quality article. A high quality article, that is written with the reader in mind --- not the search engines --- is more likely to actually get clicks (human visitors) into your site. This is what separates the very successful webmasters from those who are simply getting by.

To be known as an expert or an authority in your area requires articles and information that human beings will actually read. After reading this kind of article, a person will think to himself "This author has the information that I am looking for" and the reader will then visit the writer's website.


How To Succeed With Article Marketing

A well-written article can be submitted to literally thousands of publishers of ezines, newsletters, and free reprint article sites and can result in dozens and sometimes hundreds of back links for a website. Now, not every publisher will pick up your article, but for the ones that do, you get a back link. More important than the back links though is the number of people that will cite your article, forward it to their friends, and reference it in their own articles that they are distributing.

These high-quality articles are how a webmaster becomes known as an "authority" on a topic. When you write for the reader and offer something of real value, you will reap the rewards with a huge influx of traffic to your website.


How To Fail With Article Marketing

Generalized junk articles that are filled with hyperlinks and self promotion will only result in a few back links, and people who actually read those less-than-quality articles are not very likely to ever visit your site.

Poorly written articles are also unlikely to get published in ezines and newsletters where you can reach potentially thousands of readers in a single day.

The worst thing about the low-quality junk articles is that if people do read them, they might always think of you as a "junk peddler", and most people don't buy from people whom they perceive as "junk peddlers".

As a webmaster, you need to decide for yourself what goals you have in mind for your article submission campaign. If you limit yourself to only generating back links, you will not see the full potential of visitors and traffic that you could be getting to your website.


A Final Thought...

An article that is good enough to wind up on sites like http://www.About.com can give you a huge and consistent growth in traffic for some time to come. Articles that are picked up by large newsletters like http://www.SiteProNews.com can deliver thousands of visitors to your website in a day, add to your credentials as an "authority" website, and will create a situation where your website is one of the first places that people turn to for information in your field.

The bottom line is that if you write for the human reader instead of the search engines, you will be rewarded with many more visitors, and you can gain an authority status among your visitors.

The choice is yours. You can spend an extra hour or two creating a high-quality article that will be published on more websites creating more back links to your website, establish you as an authority in your field, and allow you to see thousands of visitors in a day when your article is published in one or a dozen ezines. Or you can save the extra hour or two and pray that your limited efforts will amount to anything of real value.

About The Author:

Trey Pennewell is a writer who creates articles that will be used to develop links for the clients of the Links And Traffic.com inbound link development services. Trey even practices what he preaches - his own articles have appeared on hundreds of great quality websites. Trey writes on several topics that are related to the target markets of Links And Traffic customers. Feel free to use this article on your website, so long as all links remain clickable. http://www.LinksAndTraffic.com

Article Source: thePhantomWriters Article Submission Service