Freeware SEO Tools for the DIY Webmaster - Part 1

sin terminar
Originally uploaded by faw.

Copyright © 2007 Mel Strocen, All Rights Reserved


One of the fun things about publishing a newsletter like SiteProNews is the research that goes into each issue. For more than 6 years, we have been finding and highlighting freeware tools and applications that can make the DIY (do-it-yourself) webmaster's job a little easier. If you've been fixated on the articles in SPN and missed our App of the Day selections, you can find the 900+, mostly freeware programs, filed in 12 major categories at our WebMaster Tools Directory (http://www.sitepronews.com/wapps.html).

The focus of this article, however, will be on some of the freeware tools that are available to you to use for SEO purposes. There are a fairly large number of these type of tools out there so Part 1 of this article will list keyword, sitemap and ranking tools and Part 2 will look at meta tag generators, link popularity apps, link checkers and general SEO tools.

Keyword Tools

1. Good Keywords v2.01 (595 KB) finds the best keywords for your web pages. Features include Keyword Suggestions, Phrase Builder, Keyword Organizer, Misspelled Words, and Site and Link Popularity Finder. For Windows 95/98/2000/NT/XP.

(http://www.goodkeywords.com/products/gkw/)

2. Golden Phrases 1.0.3 (391 KB) is a analyzing utility that scans specified log files to retrieve all search phrases used by your visitors to find your website through search engines. It gathers search phrase statistics and determines the position of your site on search engines for every phrase. Its unique "Perspectivity rating" technology also allows you to find which keyphrases were not used. For Windows Windows 95/98/Me/NT/2000/ XP/2003.

(http://www.irnis.net/)

3. PPC Keyword Generator (1.1 MB) is a powerful keyphrase permutator/generator. Generate 100s of keyphrases in seconds, remove duplicate keyphrases automatically, define per-keyphrase custom CPC/URLs and import/export. For Windows 98 and above.

(http://www.highdots.com/ppc-keyword-generator/)

4. Hixus Keyword Inventor 1.0 (679 KB) is a SEO and keyword popularity analysis front-end for the the Overture Keyword Suggestion Tool. Speeds up the process of finding popular keywords. For Windows 98/ME/NT4.x/XP/2000.

(http://www.hixus.com/keywordinventor.html)

5. e3KWD Check 2.5b (920 KB) is a lightweight and fast SEO tool for analyzing keyword density within text documents. It can also retrieve and analyze online web documents using the built-in address bar. For Windows 95/98/2000/NT/ME/XP.

(http://www.e3internet.com/keyword-analysis-tool/)

6. Get Keywords 1.0 (289 KB) is a small program that finds keywords in files and then creates an optimized web page using selected keywords. Features include automatic words search, add/remove keywords options, web page creation and preview, etc. For Windows 98 and above.

(http://www.altarsoft.com/get_keywords.shtml)

7. Keyword Digger 1.0 (50 KB) is a simple tool designed to search Overture for all keywords people entered during the previous month. Provides the number of times a keyword was searched and up to 100 different variations for that term. For Windows 9x/Me/NT/2000/XP.

(http://www.keyworddigger.com/)

8. AnalogX Keyword Extractor v1.03 (214 KB) extracts keywords from a webpage, and then sorts and indexes them based on their usage and position. Once indexed, you can adjust search-engine specific weighting factors and keyword criteria to get the best possible view of how a search engine sees your site. An older program but still useful. For Windows 95/98/2000/NT/XP.

(http://www.analogx.com/contents/download/network/keyex.htm)


SiteMap Generators

1. eXactMapper Lite 1.2 (1.1 MB) automates the process of creating professional site maps. It offers three different customizable html/dhtml site map styles, including a UL list, static tree and an index page. For Windows 95/98/ME/NT/2000.

(http://www.exacttrend.com/eXactMapperL/index.html)

2. SiteMapBuilder.NET 1.5 (1.4 MB) allows you to create a Google XML SiteMap or text based sitemap. It also checks for URL errors. For Windows XP/2000/2003. Also requires .NET Framework.

(http://www.sitemapbuilder.net/download.aspx)

3. Sitemap Creator (783 KB) is a sitemap creator that exports a directory structure to an html file. Does not read websites online. For all Windows versions.

(http://www.konradp.com/products/sitemap_creator/)

4. Sitemap 4 traffic (360 KB) can build a Google or html sitemap. It also checks for broken links and backs up website files. For Windows 2000/XP/2003/Vista. Requires .Net Framework 1.1 or higher and Internet Explorer 6+. Nice program but might have some bugs.

(http://www.hits4free.net/download.php)


Ranking Tools

1. Rank Tracker 1.4.2 (5.0 MB) is a useful tool for checking the keyword rank of websites, using search engine results from Google, Yahoo and MSN. You can create multiple projects with unlimited keywords and track changes and progress over time. Supports Google and Yahoo API login, if needed. For Windows 98/Me/NT/2000 /XP/Mac/Linux. Java Runtime Environment (JRE) Version 1.4.

(http://www.link-assistant.com/rank-tracker.html)

2. WebCEO 6.5 (22 MB) is a comprehensive SEO program that provides much more than search engine rankings. This is the freeware edition. Requires a learning curve but is worth the effort. For Windows NT4/2000/XP.

(http://www.webceo.com/download/)

3. PaRaMeter 1.2 (1.0 MB) is a bulk Google PageRank(TM) checking and monitoring tool. Easily find the page rank of many pages with one click. For Windows 9X/2000/XP.

(http://www.cleverstat.com/page-rank-software.htm)

4. M6.net PageRank Checker (515 KB) is another simple, bulk Google PageRank(TM) checker. For Windows 98/ME/NT/XP/2000.

(http://www.m6.net/softwares.aspx)

The various freeware tools listed above are the best that we have come across in the last 6 years. If you are aware of similar tools that are as good or better, let us know and we'll do a follow-up article with your recommendations.

About The Author:

Mel Strocen is CEO of the Jayde Online Network of websites and founder of the Independent Search Engine & Directory Network. The Jayde network is comprised of more than 20 websites, including ExactSeek.com, SiteProNews.com, SEO-News.com, and GoArticles.com.

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How To Build A Website That Will Rank Well In The Search Engines?

BlueRibbon Originally uploaded by alliancelibrarysystem.

Copyright © 2007 Fred Schebesta


Freestyle Media number 1 spot for "Online Marketing Agency" in Google http://www.thephantomwriters.com/client-img/Google-1-Online-Marketing-Agency.gif

4 Blunders that will make your New Website Search Engine Unfriendly

Redeveloping your website can be a real challenge when you assume your web designers and developers understand search engine marketing. Unfortunately this is not usually the case. Most designers are great at making pretty pictures and developers are great at making great technology. But pretty pictures and great technology don't necessarily give you great search engine results. I have come across many designers and developers in my time and following are the main problems I encounter when building a site that you want to rank well in the search engines.

1. Too much Flash with keywords inside it – Websites with too much flash kill the opportunity to gain great results in the engines. The flash also contains all of the keyword text. This is exceptionally unfriendly to the search engine as there is no way to browse the text. The designer will tell you, "We will be using the latest technology in flash, you will be cutting edge!" I like flash but only moderate amounts used for promotion or product demonstrations.

2. No text – Sites that have little or just 1 paragraph of generic text. Google only reads text, pdf's and word docs. The designer will usually tell you, "Your web design has visual impact because of all the flash." Unfortunately it will have no impact with Google.

3. No Sitemap – There wasn't a sitemap. Some developers will tell you that this is just old school and you don't need it anymore. I assure you that adding a sitemap to your website will improve search results.

4. No web page theming – Firstly a definition, Web page theming is structuring a website into different sections with specific themes so that a search engine can interpret and rank/categorise the pages accordingly. The search unfriendly sites I see are structured in a manner that is great for human browsers and ignore search engines. I always think about the search engines and the user at the same time and develop a structure which brings about a happy medium. Developing your site into themes and topics allows you to deliver the best site for human and search engine browsers. The read the words and browse and the search engine can categorise your site and browse.

3 Ways to Avoid Developing your New Website into a Search Engine Nightmare

1. Check the designer and developers Competency of search engine marketing – Ask your web agency if they understand search engine marketing. All of them will say yes because you are talking usually to the main salesperson. Ask to see some result in the search engines of website they have redesigned. Type in the main keywords for the site and see where the site that was redesigned ranks. They are no good if:

* No listings – They cant show you a listing

* Non competitive terms – the terms which they used to show you results were just the brand name of the product and not a generic keyword. E.g. if they were showing you a Nike site and they typed in "Nike" that is no good. Instead if they typed in "sport shoe" and showed you number 1 listings, then you are on a winner.

2. Check that the Content Management System is Search Engine Friendly – Ask your agency what CMS(Content Management System) they use. Get them to show you examples of websites they have built using the CMS and what sort of rankings they have achieved in the search engines. A CMS system can make or baek your searhch engine results by the following things:

* Too much junk – If the CMS is dumping huge amounts of content and code into the page, this can ruin your results since Google doesn't understand code its looking for text.

* URL formats not compliant – If the CMS formats the URL and filenames of pages with too many query strings e.g. (ThisGreatPage.aspx?id=pinkelephany&fd=339fdsfsd&ttj=Peter&Page=ContactMyMum&Query=NotSearchFriendly) All of those query strings will clog up the search engine and it will assume you are just content spamming and treat each of your webpages as a single page. I.e. the search engine will chop off the querystring elements and just assume that there is one page there, even though the query string elements allow you to see different content.

3. Structure your site for the engines – I know the pain you have gone through developing your sitemap and thinking through all of the content that you want the use to look at. What I want you now to do is look at your sitemap and think about all the content you want the search engine to look at. Key things to do:

* Choose your keywords – First you need to figure out which keywords you are targeting. Your agency should be able to help you with this if you haven't done any search engine marketing before.

* Choose your high ranking pages – Since you know which keywords you are targeting, you now need to decide which pages you want to target these keywords and rank highly in the search engines. These will need to be specially developed and your internal linking needs to be structured to give these pages the highest number of backlinks.

* Homepage vs Subpage organization keyword assignment – The strategy with keyword assignment for web pages is to choose 2 – 3 keywords per page. The normal trap people fall into is assuming their homepage will target all of the keywords. Your homepage needs to be treated just like another page it should have some main generic keywords assigned to it and just target those. (See diagram below)

Optimal website search strategy is to assign 2 -3 keywords per webpage http://www.thephantomwriters.com/client-img/Website_page_keyword_assignment.gif

Optimal strategy for Keyword assignment of website pages

Choosing a competent online marketing agency to build your website

If you are encountering any of the above problems with your current web agency I would suggest building your website with an Online Marketing Agency. The difference is that a web agency can build your site but an online marketing agency can save you money by building your website to be search engine friendly. Save yourself the cost of rebuilding your website and work with an agency that understands how to build a website that is search engine friendly.

About The Author:

Contact Freestyle Media, a competent Online Marketing Agency or call Fred Schebesta on 02 9818 7300 to discuss your website requirements. http://www.FreestyleMedia.com.au

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Driving Traffic To A New Website

The colours of traffic in delhi
Originally uploaded by Karan Talwar :.

Copyright © 2007 Cheryl Miller

You have just put up your new website and it looks great! It has
good optimized content, projects your business image and above
all has a killer sales page. Now comes the dilemma. You are just
like an oasis in a huge desert (the Internet). How do you let
people know you are here and ready to serve them? In short how do
you drive traffic to your new website? Here are a few ways:

1. Article distribution
2. Search engines
3. Google Adwords
4. Blogging

Article distribution: Is the easiest and one of the most cost
effective ways to drive good targeted traffic to your website.
You can manually submit to the article directories, by looking
them up on Google and then submitting individually, this is free,
but takes time. The next way is to make a one-time purchase of an
article submitter; this will save time but is limited. The next
way is to use a service. This will cost a little more but will
give you a wide range if distribution. Do your research and find
one that does lists and article directories. This will give you
traffic and valuable back links. It will take a little time but
this method of promoting will snowball as more and more of your
articles are distributed.

Search engines: These are mostly free to submit to, and will take
about 4-12 weeks to get your site indexed, or listed in the
search engines. This will eventually bring warm ready to buy
visitors that will come automatically as they search your
keywords. This promotion must be carefully thought out, as the
right keywords and optimization of your website is critical to
your success. You will need to monitor this carefully, and add
new optimized content to your site every week or so. This can be
in the form of informative articles about your products,
services, or your industry.

Google Adwords: This is the quickest way to bring traffic to your
website. You can have highly targeted visitors coming to your
website within hours. However this will take a little work and
research. Google has good tutorials and it is wise to read them
carefully. Do your keyword research and choose those that are
well searched by your particular market. You can check the
overture search tool for this, http://goodkeywords.com will help
you, as will Google itself. Remember to bid as low as you can and
monitor this well. Decide if your cost per click is worth the
amount of sales you are making and bid accordingly. It is very
important to keep a close watch on this so that it does not spin
out of control and cost you money.

Blogging: This is one of the simplest forms of promotion but
needs to be done right. Keep your blog focused on your market,
your products, and services. Do not stray away onto personal
topics. The purpose of your blog is to intrigue your reader, give
them a little teaser, and compel them go to your website.
Blogging at word press will give you good tools for promotion and
allow you to do some fancy stuff. However do place a blog at
http://blogger.com first. This is Google's blog page and will be
crawled regularly by their little search engine bots. This means
that your blog will be picked up quickly, and when the Google
bots come by, they will follow your links and find the content
you are pointing to. This in turn will get that content indexed
within 48 hours in the Google search engine. Try to blog every
1-3 days. It does not take long just a short interesting
paragraph will do.

Try to do all these things on a regular basis and you will see
your website grow in popularity and you will also make sales from
the good quality traffic you will drive to your website.

============================================================
Cheryl Miller is an entrepreneur specializing in niche markets.
For more information about magnetic badges and how they can help
you promote your business, please visit http://www.badgemags.com
Cheryl is also the publisher of the Magnetic Marketer Newsletter
http://www.badgemags.com/magnetic_marketer_subscribe.htm ============================================================


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