How to get read on the World Wide Web

World Wide Web
Originally uploaded by Curlylocks.

Copyright © 2007 Rick Sloboda


When writing web copy for the all-too-noisy World Wide Web, nothing is more powerful than simplicity.

As a result, your web copy messages need to be clearly defined and concise.

Easier said than done.

Entrepreneurs, like artists, tend to complicate things when they don't have clear vision or direction.

Musicians habitually add layers upon layers of heavily processed studio tracks to compensate for weak melodies, hooks or lyrics. Meanwhile, a well-written song comes through loud and clear with any cheap, old acoustic guitar.

Likewise, designers sometimes attempt to conceal lack of creativity by cluttering works with unnecessary "fluff," diminishing chances of making a desired and lasting impression. Clean, simple designs almost always have the greatest impact.

When it comes to web copy, the same logic applies: less is more.

Consider the points you want to make and take the time to mold them into clear and concise messages. Don't expect your readers to plow through piles of obscure writing because, in most cases, they won't.

Here's an example of long-winded web copy.

Before:

Web copywriting for search engine optimization is very different from other kinds of copywriting and is an integral part of the success of your web, not only to deliver your message to your targeted audience for your product, service or cause, but also to assure that you are maximizing your web copywriting for search engines.

A total of 55 words, which can be shaved down to just 16 words as follows.

After:

Web copywriting can boost your search engine rankings and drive your target market to your site.

Another example of wordy web copy follows.

Before:

Hiring a professional SEO copywriter, who happens to write the finest web content, to re-invent your website, could possibly be the best thing you'll ever do for your online business!

After:

Hiring a professional SEO copywriter is the best thing you can do for your online business.

While the revised web copy delivers a stronger message with only half the words, there's still opportunity for more punch.

Even better:

Hire a professional SEO copywriter. It's the best thing you can do for your online business.

Do whatever it takes to deliver clear and concise messages that are easy to read, understand and remember.

You'll make your visitors' lives easier, and they'll reward you with more leads and sales.

About The Author:

Rick Sloboda is a Senior Web Copywriter at http://www.webcopyplus.com Free web site tool: http://www.webcopyplus.com/tools More web site tips: http://www.webcopyplus.com/faqs

Read More Articles from Rick Sloboda:
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How Do You Grab A Top-Selling Product And Put It To Work In Your

usdallar
Originally uploaded by vinodchattergee.

Copyright © 2007 Casey Moher


Hi, this is Casey Moher.

To have a successful online business, many individual components must come together to work as a machine. Let's discuss how you go about creating ( or finding) and evaluating a product you can sell online.

Website owners who create their own products to sell have much of work ahead of them. On-line marketers who wish to develop their own product must research the demand for what they envision.

This can also be done with a very different strategy and approach. This is an approach that makes all the difference in what you do.

You are miles ahead of the game RIGHT NOW because you have available to you products you can work with that sell like hotcakes! With these methods I am describing, you have all the product research done before you ever begin. The choice is yours as to which product of the thousands availale you would like to have.

People today want information that can improve their income, their free-time activities, travel, education and a myriad of other areas. You now have available a huge on-line warehouse of these products.

These products are managed by a company that does the lion's share of selling in this massive market. The producers of these information-based products actively seek to have people sell them.

Your commissions can range from 50% to 75%.

Again, all the 'heavy lifting' has been done for you. The fun part is in choosing a product that interests you and that you feel will do the best job for you. These are the considerations I use as guidelines for product selection.

Choose a product that solves a problem. It is also critical that you select a product you would use. A product with a great sales letter will serve you better also. Look for testimonials from satisfied customers as well as popularity rankings of the product you are considering.

Also, pay attention to the commission schedule provided for you.

Buying and using the product that will be sold on your website makes for better results all around. If you have first-hand experience with how your product helped you, your customers will have more trust in what you say.

A company that does all this can be found in one stop at: http://www.clickbank.com

Spend some time at this website so you can appreciate the products available to you for your use. At this site, you will also find rankings of all products so you can locate the best ones.

Becoming an affiliate is a very easy matter. Once you are set up as an affiliate, you are qualified to receive a commission on each sale you are credited for. You simply register to get a user name (also known as a nickname) established with clickbank.

With that nickname you are established to get credit for all the sales of any and all products that you choose for your project. More than 10,000 products are yours from which to choose.

Remember, commissions run as high as 75%! Clickbank is noted for its very sellable products which means they amplify your marketing efforts.

Clickbank also manages all partner relationships for you. You always get paid what you're owed.

For a very reasonable price these days, you can get your own website established. You can get visitors to your site as soon as it's ready where they can learn about the product you have chosen for them to buy.

About The Author:

Casey Moher - Caseymoher@comcast.net (801) 941-3334 Mr. Moher is a Registered Pharmacist and Life-Long Marketing and Sales Professional. You Can Get His Free Five-Day Mini-Course on Building Targeted Website Traffic by visiting: http://www.newtrafficmaster.com

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