Driving Traffic To A New Website

The colours of traffic in delhi
Originally uploaded by Karan Talwar :.

Copyright © 2007 Cheryl Miller

You have just put up your new website and it looks great! It has
good optimized content, projects your business image and above
all has a killer sales page. Now comes the dilemma. You are just
like an oasis in a huge desert (the Internet). How do you let
people know you are here and ready to serve them? In short how do
you drive traffic to your new website? Here are a few ways:

1. Article distribution
2. Search engines
3. Google Adwords
4. Blogging

Article distribution: Is the easiest and one of the most cost
effective ways to drive good targeted traffic to your website.
You can manually submit to the article directories, by looking
them up on Google and then submitting individually, this is free,
but takes time. The next way is to make a one-time purchase of an
article submitter; this will save time but is limited. The next
way is to use a service. This will cost a little more but will
give you a wide range if distribution. Do your research and find
one that does lists and article directories. This will give you
traffic and valuable back links. It will take a little time but
this method of promoting will snowball as more and more of your
articles are distributed.

Search engines: These are mostly free to submit to, and will take
about 4-12 weeks to get your site indexed, or listed in the
search engines. This will eventually bring warm ready to buy
visitors that will come automatically as they search your
keywords. This promotion must be carefully thought out, as the
right keywords and optimization of your website is critical to
your success. You will need to monitor this carefully, and add
new optimized content to your site every week or so. This can be
in the form of informative articles about your products,
services, or your industry.

Google Adwords: This is the quickest way to bring traffic to your
website. You can have highly targeted visitors coming to your
website within hours. However this will take a little work and
research. Google has good tutorials and it is wise to read them
carefully. Do your keyword research and choose those that are
well searched by your particular market. You can check the
overture search tool for this, http://goodkeywords.com will help
you, as will Google itself. Remember to bid as low as you can and
monitor this well. Decide if your cost per click is worth the
amount of sales you are making and bid accordingly. It is very
important to keep a close watch on this so that it does not spin
out of control and cost you money.

Blogging: This is one of the simplest forms of promotion but
needs to be done right. Keep your blog focused on your market,
your products, and services. Do not stray away onto personal
topics. The purpose of your blog is to intrigue your reader, give
them a little teaser, and compel them go to your website.
Blogging at word press will give you good tools for promotion and
allow you to do some fancy stuff. However do place a blog at
http://blogger.com first. This is Google's blog page and will be
crawled regularly by their little search engine bots. This means
that your blog will be picked up quickly, and when the Google
bots come by, they will follow your links and find the content
you are pointing to. This in turn will get that content indexed
within 48 hours in the Google search engine. Try to blog every
1-3 days. It does not take long just a short interesting
paragraph will do.

Try to do all these things on a regular basis and you will see
your website grow in popularity and you will also make sales from
the good quality traffic you will drive to your website.

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Cheryl Miller is an entrepreneur specializing in niche markets.
For more information about magnetic badges and how they can help
you promote your business, please visit http://www.badgemags.com
Cheryl is also the publisher of the Magnetic Marketer Newsletter
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