3 Amazing but little known Secrets to make your Website Blast to the top of Search Engines!
Copyright © 2006 Jim Corkern
I know you hear all of the squabble about links being the number
1 factor in getting your website top search engine positions. I
have had many clients come to me and say, I have hundreds more
links than the top 10 sites for the keywords I am targeting, and
all of my links are from related sites, Why is my site not in the
top 10?
The reply is always the same. There are 3 factors that you are
not doing or allowing for in your campaign. We will now cover the
3 things that professional SEO's do not want you to know about
links.
1. Anchor Text: Anchor text is the clickable text of a hyper
link. To show you how it works, go to Google and search the
phrase "Click Here". The number 1 site in the natural search
results will be Adobe.com. Now ask yourself, why would the adobe
site rank number 1 for the term "Click Here" when "click here" is
not on the page or in the source code of that page? Here is the
reason. Have you ever visited a website and they had a
downloadable file in PDF format? It has wording similar to this
"You can download this file for free, you will need the adobe
reader to read this file, If you do not have the adobe reader
"Click Here" to download the adobe reader for free" and click
here is the clickable text that links to the adobe site. Starting
to get the picture? Your anchor text for your website should
contain the phrase or word you want your site to rank for. This
is the number 1 reason that people never get their sites to rank
for their keywords.
2. The second mistake is in calculating how many links you will
need to get top positions in Google. Google only gives a sample
of the links they have credited to a website. This is as simple
as it gets. I use Yahoo to get an average of links compared to
the links showing on Google. Let me explain. If you go to yahoo
and check a sites links and they show 497 links. Then go to
Google and see how many they have credited, it will be much less
than Yahoo, but let's say for our example it is 50. Then, if you
do a comparison, you will need to have over 500 links on Yahoo
pointing to your site to catch up with this site you are trying
to beat in Google. This should give you close to the same amount
on Google.
3. The final factor that is most common in causing a "miss" is
not calculating or allowing for the top sites continued link
building campaign. With Yahoo and Google, updates are completed
on a cycle. These cycles are not carved in stone. Google averages
90 day cycles for major updates, Yahoo averages about 50 days.
So, you have to allow for the fact that the top 10 websites know
that other sites are looking to take over their positions. If a
new site gets into the top 10, they know that one of them drops
out of the top 10, so they are constantly building links. They
may not build at the rate that someone climbing is building. But
rest assured they are building. When you decide the total number
of links you will need, add 30%. This should put you in a
position to overcome their link popularity and gain web traffic.
Note: There are many other factors that affect your sites
positions due to links, like the PR (Page Rank) of the page your
link is on, the title, Content, Keyword density, position of link
on the page, ECT.... This article is to help the Average website
owner or webmaster clear up the most common problems with link
building.
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Jim Corkern is a respected seo with 5 years of experience.
He has place over 200 sites into the top 10 of the major
search engines for thousands of keywords and is an expert
at getting natural Web Traffic. You can visit his website
http://www.traffic-specialist.com or email him at jim_corkern@yahoo.com for more info. ============================================================
Read More Articles From Jim Corkern:
http://thePhantomWriters.com/free_content/d/index.shtml#Jim_Corkern
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posted by Matt @ 6:17 AM
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