Best and Worst of Making Money Online - Make Money Online - The Internet Income Blog

Best and Worst of Making Money Online - Make Money Online - The Internet Income Blog: "In any case, just as a recap, 2005's biggest money-making ventures for me are the following (approximately from highest to lowest):" This is a great blog post listing real money makers and listing the not so money makers. There are some real opportunites there.

Best and Worst of Making Money Online - Make Money Online - The Internet Income Blog

Best and Worst of Making Money Online - Make Money Online - The Internet Income Blog: "In any case, just as a recap, 2005's biggest money-making ventures for me are the following (approximately from highest to lowest):" This is a great blog post listing real money makers and listing the not so money makers. There are some real opportunites there.

How To Almost Instantly Double, Triple And Even Quadruple Your Sales Conversion! Part 2

It's true.

A good example of a successful premium (free bonus) was in the Ginsu knife infomercials. If you're familiar with the old Ginsu knife infomercials... you will remember how they'd use the "pile- on-technique" to get you to order. Can you remember, it went something like this...

"But wait, that's not all! If you order immediately... you'll not only receive the entire 36-piece set of Ginsu knives, I'll also send you a second set absolutely free. And, you still get the free steak knife, the free cutting board... and... etc., etc., etc."

Anyhow, the reason they did this... and the reason just about every infomercial uses the "pile-on-technique" is this: It works!

But the lesson here is: Whatever your product or service is, you should always include free bonuses to increase the perceived value of your offer and increase your sales and profit margins. Just use your imagination and I'm sure you can think of quite a number of ways to use high-perceived value premiums.

By the way, marketing wizard, Jay Abraham is the master at using the "pile-on-technique" to get people to buy. If you buy any of his stuff (which I highly recommend) you'll be on the receiving end of a first-class education in how to use the "pile-on- technique". He'll sell a $5,000 seminar and "pile-on" over $10,000 worth of premiums if you sign up for the seminar.

Anyhow, if you're not already, I suggest you use the "pile-on- technique" to boost your sales and profit margins. And the key to doing that by getting the prospect thinking: "Wow! I get all that valuable stuff for FREE? Damn, I'd have to be a moron not to get in on that offer!"

Look: You shouldn't just aim to satisfy your customers. You should aim to astonish them! And the easiest way to astonish the customer is to deliver more than they pay for.

A few other important points to remember to successfully boost your sales using premiums (free bonuses):

* Always quantify the value of each premium (free bonus), both in real terms and perceived value. For example, you may offer a free bonus report that has a real price of $49.97... but... in the right hands could make somebody $10,000. Make damn sure you sell and educate the prospect about what you're doing for them. Don't give away $1,000 worth of free stuff without making sure the prospect knows exactly what you've just done for them!

* With already touched on this but it's worth mentioning again: Your premium(s) must be desirable, of good quality, and have a high perceived that enhances the overall value of your main product. If you give away junk... not only will it not have any positive impact on your sales... in all likelihood it'll backfire on you and hurt your sales.

* You can (and should) use premiums as a compel prospects to act fast and order your product or service right away. Maybe you've got a limited number of premiums you can give away. Maybe there's a time-deadline on your premium offer. You get the idea. This is a scarcity tactic and the more a prospect feels that there's a very real chance that if they stall they're going to miss out on possessing the premium(s)... the faster they're likely to order!

* As a general rule of thumb, offering 3 – 5 premiums is optimal. Offering too many premiums (say 10 – 12) sends up a "red flag" in the prospects mind because they start thinking to themselves, "Gee, if they're giving away all those free bonuses I guess they're a bit embarrassed about the quality / price of the main product." Too many premiums are overkill – it will backfire on your sales conversion.

* The very best low-cost / high-perceived value premium is INFORMATION. For example, it costs next to nothing to create a simple report / CD / DVD etc.,... yet... the information itself can be immensely value... maybe even life-changing!

Okay, that about wraps up this article.

If you're not using and capatilizing on proven power of premiums... shame on you!

Till next time.

Dan Lok

--------------------------------------------------------------------- Dan Lok is widely known as "The World's #1 Website Conversion Expert!" But what do you care? Well, if you rush over to his site... I think you'll come to your own conclusion that he's the real deal when you see how much FREE (yet extremely valuable!) profit-producing info he's giving away. Check it out now at: http://www.WebsiteConversionExpert.com

When Following Up Hurts You And Your Customer

Your customer just enjoyed the heck out of your product or service. Now, it's a week later and you want to follow up- is it still working? Are they still getting value? A Heart of Money participant asked this question recently: "How do I follow up with someone like that? I'm worried that they'll think I'm pressuring them to spend more money with me." Sound familiar? Part of the problem is that she actually did have mixed intentions. She had an intention to honestly follow-up with the person to know how they were doing (her customer had just had surgery, and her service was related to supporting the recovery process). But, she really did want more business, too. Mixed intentions were the problem. You want to help people, and you want more business. Of COURSE your intentions are mixed. Unfortunately, if you separate the intentions, when they are both alive in you, each one will just trip up the other, with neither intention coming to fruition. Intention one: "I want to help." Intention two: "I want more business." Result: "I can't help selflessly if I want more business. I can't get more business when they are in such a vulnerable state." No follow-up. And no more business. Lose-lose. The real problem: Mixing intentions, instead of integrating them The problem for the participant, and many others in the class who shared the same concern, is that she was seeing only two options: either mix the intentions or separate them. And neither worked. If you mix your intentions, you are trying to accomplish two different things at the same time, and it's bound to be confusing for you and your customer. Yet, separating your intentions is actually a falsehood, because both intentions are present, just one ends up being silent. And, the silent intention can end up feeling quite loud indeed, and bring a feeling of falseness to your interactions. There is a third option: Integrating your intentions. Integration is the only clean way through. You are in business to help your customers. The more help they get, the better you do. The trouble isn't that you are selling too hard. The problem may be that you aren't selling them enough. That out of fear of disturbing your customers, or seeming "pushy," you are only offering partial solutions, and so your customer is only partially satisfied, and you end up being paid only a part of what you could have been paid. But, you aren't to blame. This is a natural result of 'transactional' thinking, where you are selling your services or products for money. Stop thinking of yourself in transaction, and start putting yourself on your customer's side. They'll buy more, and be happier about it, and you will, too. Keys to Integrating Intentions * Stand next to your customer, not across from them. Most of us face our customers- meaning we're looking at our customer and our customer is looking at us. What I suggest you do differently is to stand *next to* your customer, so instead of seeing each other, you see what they see. You keep in mind what it is they want, and where they want to get to, results-wise. "Oh... from here I can see that my customer is looking to not only recover quickly from surgery, but actually wants to stop the pattern that caused her to go into surgery in the first place. That's a big goal, and well worth it!" * Use your expertise Listen, you're the expert. Use your knowledge and experience of your area of expertise to figure out- what the heck WILL it take to get the customer where they want to go. "Hmm... that'll take a lot more than just a few sessions. I can see a whole program that will walk her through, that includes even more than what I'm currently offering. Hey, business expansion!" * Be honest. What will it really take to fully deliver all of the resources and effort that will get your customer where they want to go. How much of your time- not just face-to-face time, but development time, preparation time. What other resources. How much rest and down time do you need to be fully functional? Hmmm... Then, taking into account the big picture, how much would that really cost for your heart to feel good about showing up that much? If you help someone get where they want to go, chances are they'll get in your car again. Instead of dropping people off half-way there, take them all the way home. Then, follow-up isn't such a big deal after all, eh? My very best to you and your business, Mark Silver --------------------------------------------------------------------- Mark Silver is the author of Unveiling the Heart of Your Business: How money, marketing and sales can deepen your heart, heal the world, and still add to your bottom line. He has helped hundreds of people in small business succeed without losing their heart, through integrating 1500 years of spiritual tradition with down-to-earth business practices. Get three free chapters of the book online: http://www.heartofbusiness.com