10 Shockingly Simple Web Copy Secrets Anyone Can Use Instantly

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10 Shockingly Simple Web Copy Secrets Anyone Can Use Instantly
Copyright © 2006 Dan Lok


What are the web copy secrets you need to know to convert
prospects to paying customers? Don't spend hours laboring over
your copy. There are simple, instant tools you can use to develop
great copy in minutes... not hours. What are they?

1. Sign your web copy using your handwritten signature. Just scan
your signature and publish to your page. How hard is that? It
lends a certain personal touch to all you do, and helps make you
seem "real."

2. Use lots of testimonials, with pictures. People want
information from real people, others than tried your products and
know they work.

3. Keep it simple. Keep your language so simple an eighth grader
can read it. The more complicated, the less you will sell.

4. Add articles and reviews of your products. Just insert this
information within your copy. People want to know your material
is valuable and works.

5. Offer free products for buying your primary product. Try using
information marketing products when possible. A free CD is worth
a thousand words.

6. Have someone well-known endorse your product. If you do not
know anyone personally, hire someone other people have heard of.
Most people feel more secure buying from someone they know.

7. Use questions to get your customers thinking. Not complicated
questions, just simple yes or no questions. Are you broke? Do you
need money? Do you want the solution to your problem? Are you
short on time?

8. Include many bullets throughout your copy. Tell your customer
specifically HOW your product fills their need, and what BENEFIT
they will get from it.

9. Be specific. Use numbers. For example, 3 simple ways you can
win. 3 top tactics for overcoming poverty. You get the idea.

10. Tell your customers you appreciate them. Nothing charms
customers more than the knowledge you actually care about their
needs.

============================================================
A former college dropout, Dan Lok transformed himself from a
grocery bagger in a local supermarket to a multi-millionaire.
Today, Dan is one of the most sought-after business mentors
on the Web, as well as a best-selling author. His reputation
includes his title as the World's #1 Website Conversion Expert.
To find out what Dan is up to now, visit him at:
http://www.WebsiteConversionExpert.com ============================================================


Read More Articles From Dan Lok:
http://thePhantomWriters.com/free_content/d/index.shtml#Dan_Lok

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