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Thursday, July 06, 2006

Timely Tips on Content and Syndication for Your Blog


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Originally uploaded by aiesecnz.
A blog is an excellent way of establishing yourself and setting
up shop on the Internet today. And it's popular among companies
of all sizes, including giants like Microsoft, as well as
authors, associations and consultants, according to B.L.
Ochman*, Internet marketing strategist and blogging consultant to
Fortune 500 companies, including IBM and Cendant.

The main reasons for setting up blogs are generally to get online
traffic and do business. And to do both, you need to get the
right content on your blog and syndicate.

"We have found that most people with websites, whether for
profit or fun, who want and need more traffic, are simply out in
left field when it comes to creating and syndicating powerful
content to drive targeted traffic back to their sites" says Jack
Humphrey, managing partner for Content Desk and its cousin site,
Content Propulsion Lab, membership sites for creating websites
and content and for syndication.

Get the right content and syndicate with these blogging tips:

1. Design - Blogs are simple to set up. But make them look
professional with a nice template or header, coordinating color
scheme and good navigation panels.

2. Focus - Stick to one topic. And grow your blog around this
theme.

3. Creativity - Use multimedia to attract your website visitors.
Don't be afraid to experiment and mix in some digital images,
audio and video with your written content.

4. Income – Incorporate some ads, sponsors, affiliate and
reseller products into your blog content, too, for an extra boost
to your ROI (return on investment). Turn those extra clicks into
extra money.

5. RSS – Make sure to have your RSS feature activated on your
blog so that you can syndicate your content. And submit your RSS
feed to directories.

6. Articles – Write articles about your blog's theme, and
syndicate them by submitting them to article directories on the
Internet.

So keep in mind content and syndication tactics to make the most
of your efforts. And take care when setting up blogs.

"Most people have no idea how easy it is to promote their sites
with the right tools and the right people helping them to
understand what online marketing tactics really work and what
tactics they need to steer clear of," Humphrey added.

Humphrey's Content Desk features new tools for creating
Wordpress sites almost instantly with a powerful 3-step site
installer, plug-in package and templates. His Content Propulsion
Lab is where all the tools, techniques and teaching are, in one
place, so that members learn how to create and syndicate all
types of content; audio, video, articles and more.

To learn more about content creation and syndication tactics,
head to Content Propulsion at: http://www.ContentLabInfo.com . To
learn more about Wordpress blog creation and tools for automatic
content creation and syndication, visit Content Desk at:
http://www.ContentDeskInfo.com .

* "Straight Talk About Blogs: Do You Really Need One?" by B.L.
Ochman September 14, 2004, MarketingProfs.com.

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By Diana Barnum, president of
http://movingaheadcommunications.com .
Grab tons of freebies, tips and help at
http://OhioHelpGroup.com or call: (614) 529-9459.
Freebies section at http://presssuccess.com/bookstore

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