How to Build Website Traffic

by Balaji Vijayaraghavan Websites are fiercely competing with each other to gain new visitors. For any ecommerce site to succeed, it must capture the interest and the trust of its visitors. It is not enough that your site is perfectly designed or has the latest in animation of content but you should build traffic that is coming back regularly. You should focus your efforts not only in attracting visitors but also in leading them to make a purchase. Here are some tips you can use. Search engine optimization (SEO) is the process by which website owners utilize strategic copy to improve their website's status. It is certain that the internet has grown so fast over the years and the competition for the best search engine position has created an enormous market. Therefore, understanding the fundamental elements of Search Engine Optimization is vital for an online business success. It is also important in getting a good rank in all the search Engines. Making use of effective search engine optimization techniques will improve the page rank of your website. There are many tricks that can be used to increase page rank; the most effective method is to provide high quality content consistently. This seems like a simple concept but there are many websites that fails to provide content that visitors find interesting. Sites which provide content that are interesting, well-written and regularly updated create highly engaged visitors who are more likely to return to the website in the coming days. So, if you can set your website apart from those boring, lifeless sites then do it. You'll surely have a step closer to achieving high page rank through search engine optimization. If you are willing to pay some money in advertising your website then I bet google adwords can help you in getting traffic. Either you can use keyword-targeted ads which will appear in google search results or in content sites which are part of google network or both. Writing good articles in various Ezines will help you in getting traffic. People are always on the lookout for good content and they need information. If you are write an Article in an Ezine or a newsletter you also associate your link with it and users downloading your article are most likely to pass that onto others promoting your link. Another way to build website traffic is to maintain an opt-in list. When a person visits your website, you can offer some free product or suggestion and have the user sign in to your newsletter. In that way, you will build a huge list of users who are interested in your website or product you offer. And by periodically sending them some tips or articles you can make sure the user will be coming back to your site. You can do this by using an AutoResponder service. Autoresponder services allows you to send thank you letters, newsletters, product information, brochures, orders etc. to hundreds of clients almost immediately and simultaneously. About the Author Balaji V, is the webmaster of http://www.fortuneinfo.com/ArticleSite. Visit his website for more articles and also check http://www.fortuneinfo.com/ArticleCash on how you can write high quality articles to promote your website

Google AdSense Case Study: Ask The Builder: www.Askthebuilder.com

Google AdSense has a case study of a company that is doing very well with AdSense. The highlights include:

• reach thousands of advertisers and screen ad quality with minimal time and effort
• tracked each change by channel to determine if adjustments resulted in increased revenues
• AdSense units perform well when they are within the body of his articles

Bottom line: AdSense and Chitika give you simple, fast and easy access to relevant advertisers so you can concentrate on the content of your site. Give the article a read, its best to learn from those who have done it right.

Using Channel Tracking in eMiniMalls

Chitika has finally added channel tracking. See their FAQ for all the details. The reason this is so great as it gives you a nice picture of where people are going. For example, I have multiple blogs and it enables me to see which blog people are reading on a daily basis. It also allows me to correlate postings to clicks. The way to do this is very simple. Just give each blog its own channel. AdSense does the same thing.

Google Sitemap

Google has a new product in beta: Google Sitemap which allows you to better interact with the Google spider. From the About page:

Search engines such as Google discover information about your site by employing software known as "spiders" to crawl the web. Once the spiders find a site, they follow links within the site to gather information about all the pages. The spiders periodically revisit sites to find new or changed content. Google Sitemaps is an experiment in web crawling. By using Sitemaps to inform and direct our crawlers, we hope to expand our coverage of the web and speed up the discovery and addition of pages to our index. If your site has dynamic content or pages that aren't easily discovered by following links, you can use a Sitemap file to provide information about the pages on your site. This helps the spiders know what URLs are available on your site and about how often they change.

This could be a great way to help Google find the most important parts of your web site. The Sitemap can be as simple as a RSS feed or list of URLs. There are also some more complex protocols you can checkout. As I already have an RSS feed, let's see how that is done.

1. Get your RSS feed. Mine is at http://m0smith.freeshell.org/blog-si/atom.xml
2. Sign into Google Sitemaps with your Google Account.
3. Click "Add a Sitemap"
4. Enter the URL for your RSS feed

After telling Google where to find the RSS feed, it needs to verify that you own the feed. You do this by clicking "verify" next to the sitemap. You will be given the name of a file. You need to create a file by that name in the same location where your RSS file exists. It can be empty. Once the file is created, press "Check Status" and Google will report that your sitemap has been verified and you can check back in a feed days to see some stats. I will do so and let you know what I see.