Building User Base

To quote Jonathan Schwartz's Weblog

As I wrote a week or so ago, building a user base isn't about rewriting functionality that works well today, it's about identifying efficiencies and differentiation, and innovating to create value for consumers.

Mr. Schwartz is in the same situation on a grander scale than many of us are. He is trying to enhance a user base, so often his thoughts are right to the subject of this blog. Besides, he's just got a fun blog to read. The bottom line is that people do not want the wheel reinvented, they just want something to make their lives a little better. Find some niche that is not being filled, and fill it.