Web Ads Should Be Smarter

I really like this quote from the Red Herring article Web Ads Should Be Smarter

In particular, metrics about the effectiveness of ads and the characteristics of an audience could result in more relevant ad placement. And for those viewing the ads, relevance could turn annoying ads into valuable resources.

For the most part dislike other people's ads, but want people to see my ads.  However, with AdSense, I occasionally find ads for products that interest me.  Wouldn't it be great if we could present ads that were really related to the interest of the readers?  That is what the article covers.